About the team behind your results
Waxing Moon Media is a full-service digital marketing agency made up of performance strategists, creatives, and analysts. We believe results come from the meeting point of data and storytelling. Our work spans funnel diagnostics, paid media, CRO, and performance creative designed for scalable growth. Clients choose us because we bring clarity, rigorous testing, transparent reporting, and systems that make revenue predictable.
Who are we?
We are a community of women who have been working together for years. We are the best in our industries at what we do, and we are stronger together.
If you want the creme de la creme of strategy, execution and delivery on your side… welcome to our coven.
50% Lower CPLs
When we take over ad accounts, cost-per-lead drops by half while email open rates hold strong. Smarter targeting, tighter funnels, and creative that actually converts - no moon magic, just data-backed precision.
300% Growth in Subscriptions
Over the past year, our clients have tripled their subscription purchases through conversion-optimised funnels, behaviour-based email automations, and data-backed ad strategy.
Average ROAS of 6
Every dollar spent brings an average of six back. Our clients see consistent 400-500% returns because we blend high-impact creative with precision media buying.
Funnels That Convert 4-6x Above Average
While most marketers chase clicks, we chase conversions. Our funnel strategies outperform national benchmarks by up to six times - proving that storytelling and strategy are a power couple.
Webinar Conversions Between 9%–17%
From cold traffic to warm buyers, our webinar funnels consistently turn sign-ups into sales. Data says it best: Waxing Moon clients convert at rates most teams only dream about.
Meet your CEO
My name is Cara Kovacs and I am a Business Coach for feminists specializing in funnel optimization, copy creation and scaling. As a solo service provider, I have helped my clients make millions in revenue. I’ve worked with multiple agencies on ad campaigns to scale my own signature programs, but as a coach I never felt like they got my creative edge or the artistry that lives in my work.
So, I decided to start doing everything in house. Within two months, me and my team had halved our CPL and people were buying as soon as they entered the funnel.
Why!??
Because here we do everything holistically. We track data and optimize performance, but we also nail the sales copy and creative to feel like beautiful reflections of what you do.
If you want to scale your course, optimize your funnel, or 3x your revenue, you already know that is a long game. You deserve a partner who sees you as a person, not just a data metric, and can reflect all your magic into what the world sees.
The Team
I’ve collected the best in the business to help you do just that. And it will be the best agency experience you have ever had.
Your OBM:
Roshina Jimenez
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Your Creative Director
Jacqueline Burtney
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Your Ad Scientist:
Cheyenne Kingsley
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Meet your OBM:
Roshina Jimenez has been the best behind-the-scenes person you could ever have working on your project management since the coaching industry took off in the early aughts. Her specificity, attention to detail, and tremendous care is felt in every email, spreadsheet, and interaction. The number of times a client has asked, “Where can I find someone that good?” is too many to count.
Meet your Creative Director:
She has a gift for getting your vibe in a way other designers can’t touch. Through thoughtful brand strategy and creative development, Jax translates your unique energy across your entire digital presence, making sure it feels authentic, polished, and unmistakably you. Her work has been featured on Google, in The New York Times, Cosmopolitan, and on the TEDx stage. Having partnered with both household names and small business owners across industries, she ensures your brand always shows up as the best version of you, everywhere it appears.
Meet your Ad Scientist:
Formerly digital media at Overstock, Cheyenne Kingsley built a $7-figure empire with a baby on her hip. With an eye for strategy and a relationship with ads that spans over a decade, you could not get better results if you had AI run your campaigns. With a brain like a computer and a personal touch like a mom, you’ll want to pay us the difference in the cost decrease of your CPLs just as a thank you–but don’t worry, we don’t charge that.
